Limits for Instagram, X, LinkedIn & TikTok, checked together.
| Platform | Caption length | Hashtags | Guidance |
|---|---|---|---|
| 0 / 125 | 0 / 30 | 3–5 relevant tags outperform maxing out 30 | |
| X (Twitter) | 0 / 280 | 0 | 1–2 max — more reads as spammy on X |
| 0 / 210 | 0 | 3–5, placed at the end of the post | |
| TikTok | 0 / 150 | 0 | 3–5 mixing broad and niche tags |
Instagram, LinkedIn, and TikTok all technically allow long captions (2,000+ characters), but every one of them truncates in the feed after a much shorter preview — you have to tap "more" to read the rest. X is the outlier: its 280-character limit is the hard cap itself, not just a truncation point.
Hashtags matter too — Instagram enforces a hard 30-tag limit, while the other platforms have no cap but clear diminishing returns well before you'd hit one.